VICTORIA BARTLETT
Creative Director/Designer
Known for modern-multifunctional aesthetic, Victoria Bartlett’s career spans more than 20 years of design, styling and brand development. Her philosophy fuses fashion and function in wearable designs that defy short-lived trends. Victoria Bartlett began her career in design at The London College of Fashion. Upon graduating with a degree in Fashion Design she earned a time-honored couture craftsmanship, assisting Couturier Rhavis of London. Victoria Bartlett’s career blossomed after finding her way to NYC, partnering with Fashion Designer, Jeffrey Costello on a body-conscious collection called BC and began working as an editorial stylist. She held Fashion Editor/Director, titles at Allure Magazine, Interview Magazine, and BIG Magazine and worked on numerous fashion editorials for ID, French Vogue, China Vogue, Italian Vogue, V Magazine, L’uomo Vogue, and Numero, amongst others. Her celebrity clientele has included Madonna, Courtney Love, Lana Del Ray, Pharrell Williams, Scarlett Johansson, Rihanna,, Jennifer Lawrence, Tilda Swinton and many more. Ms. Bartlett’s expertise in design and trusted styling also enabled her to take the lead as a creative consultant /director for a broad list of clients; visualizing, directing, and interpreting the ethos of notable brands like Theory, Armani Exchange, Miu Miu, Versace, Versus, Alessandro Dell Aqua, DKNY, Calvin Klein, Christian Lacroix, Tommy Hilfiger and many more.
Victoria branched out on her own as the sole designer and originator of VPL. This award-winning line filled a niche between lingerie and sportswear with utilitarian, stylish garments that were meant to be mixed, matched, and layered. Merging comfort, well being, functionality, and fashion, VPL positioned itself well as an everyday uniform for a sophisticated, multi-faced clientele. The line grew in the high-end contemporary collection, and in 2014 it extended with a response to the health awareness into fashion active with the addition of swim, shoes and accessories, with collections sold in more than 25 countries with hundreds of retail partners and a flagship store in SOHO. Victoria continues to carry though her philosophy in design and consultancy for different designers/companies as well as designing another Fashion active line in collaboration with Stella Ishi. She is driven by collaborations and has always engaged in projects with artists defining and creating concepts through design and creative direction.
Since end of 2019 she has started a furniture line based on her simple concept of redefining space and the geography a continuum of her architectural dialogue she adhered to fashion design. She is always thinking in the future and ahead of he game with her concepts.
Victoria exited VPL 2016
NEVER BEFORE a fashion active line with Stella Ishi 2018.
Creative direction for Jill Stuart
Creative direction for Beauty.com
Creative direction for active brand ‘MAGNLENS’ LA, (US)
Artist collaborations/Design
Outfit concept for Maria Hassabi’s ‘HERE’ Secession, Vienna, (Austria) + OGR, Turin (IT)
Outfit concept for Maria Hassabi’s ‘FIGURES’ Entre Deux Actes (Menage à Quatre) The Kitchen I Performa 19, New York (US) 2020 + MUDAM Luxembourg Museum, (Luxembourg) + Kunstlemathaus Bregenz, (Austria) + Aixioni Sculpture Theater, Athens (Greece) + GIACIMENTA in the frame of MATERA (Italy)
Outfit concept for Maria Hassabi’s “TOGETHER” Pulitzer Arts Foundation, St Louis + Centre d’Art Contemporain, Geneva (Switzerland) +Buffalo/Grandipianure, Palazzo delle Esposizioni, Rome (IT) + MUDAM Luxembourg Museum, Luxembourg + Centre d’Art Contemporain, Geneva (Switzerland), 2019
Outfit concept for Maria Hassabi’s ‘SlowMeDown” EMPAC, Troy, NY, (US) + Point Center for Contemporary Art, Nicosia (Cyprus)
Outfit concept for Maria Hassabi’s ‘STAGING Solo #2, MOVE 2018 Center Pompidou, Paris (FR) +Block Universe, London, (UK )+ Kunstsammlung Nordrhein-Westfalen, Dusseldorf (Germany)
Outfit concept for Maria Hassabi’s ‘STAGING:solo’ Centrale Fies, Dro, (Italy) + Point Center for Contemporary Art, Cyprus,+Oslo Internationale Teaterfestival, Black Box, Oslo, Norway,+Material Art Fair, Mexico City, Mexico
Outfit concept for Maria Hassabi’s STAGED?-undressed XING, live Arts Week VI, Bologna (Italy) + Wanás Konst, Wanás (Sweden) + Kunsten festival des arts. Brussels (Belgium) + ICA Boston 2018 + River to River, New York (US)
Outfit concept for Maria Hassabi’s ‘STAGED’ at Walker Arts Center, Minneapolis (US) as part of Merce Cunningham, CO:MM:ON TI:ME, documenta14 Kassel (Germany) 2018 + Evergreen/Don River Valley Park, Toronto (Canada) + Aarhus, Aarhus (Denmark)
Outfit concept for a performative diptych, Maria Hassabi’s” STAGED“ At the Kitchen” as part of Crossing The Line Festival, NYC (US)
Collaboration / design with Artist Kai Althoff for an installation of the exhibition at MOMA “and then leave me to the common swifts “
Costume design for Emery Lecrone, ‘The Most Inner Part of Something’ in The New Ballet festival at the Joyce Theatre.
Designing the underpinnings for Scarlett Johansson as a manga girl in “Ghost In The Shell.”
Costumes & creative direction for Ugo Rondinone living sculpture ‘dog days are over’ with the Public Art Fund in City Hall Park “the ‘LIGHTNESS OF BEING ‘
Costume concept for John Giorno’s film ‘”Thanks for Nothing” at the Palais de Tokyo exhibition: “I Love John Giorno” Curated by Ugo Rondinone
Co Curated the exhibition Second Skin’ featuring 14 artists including Sarah Lucas, Ugo Rondinone, Jack Pierson, Adam McEwan, Collier Shore, Philip-Lorca DiCorsia
Costume design for clown sculptures for artist Ugo Rondinone for ‘A HORSE WITH. NO NAME’ for Mathew Marks gallery, NY (US) https://matthewmarks.com/exhibitions/ugo-rondinone-a-horse-with-no-name-02-2002
Costumes & creative direction for Ugo Rondinone living sculpture ‘dog days are over’ with the Public Art Fund in City Hall Park “the ‘LIGHTNESS OF BEING ‘
Costume design for clown sculptures for artist Ugo Rondinone for ‘IF THERE WERE ANYWHERE BUT DESERT’ 2001https://ugorondinone.com/exhibition/if-there-were-anywhere-but-desert/
Honors:
Ecco Domani VPL
Finalist for the Fashion Group International Rising Star Award
CFDAVogue Fashion Fund finalist
CFDA/LEXUS Fashion Fund winner
International Woolmark Finalist